Matt Jones
co-founder Four Pillars Gin, leading creative business thinker
After a career spanning economics, military intelligence, political campaigns and global brand strategy, Matt co-founded Four Pillars Gin in 2013. A $30,000 crowdfunding campaign grew into the most successful craft spirits brand in Australia and a business named the world's best gin producer three times.
Today, Matt is sought out for his thinking at the intersection of brand and business, strategy and creativity, theory and delivery. He advises ambitious founders, CEOs and business leaders, bringing strategic clarity, creative possibility and lived entrepreneurial experience to the challenges of building brands, unlocking growth and imagining what businesses might become.
Matt is the author of the book Lessons From Gin, host of the podcast StoryWork and a regular writer and commentator on business, brand, human behaviour, strategy, change and the implications of AI. At the heart of all his work is a simple belief: the most powerful story isn't merely one we tell, it's one we make true.
Summit Presentation:
Session details are being finalised – stay tuned!