Zion Armstrong
CEO, Jamie Kay Group NZ
Zion joined the Jamie Kay team as CEO in 2023. As a values-based leader, Zion is world renowned for his ability to connect and empower teams, foster a diverse and inclusive culture, and grow talent. He believes if you put people first results will always follow.
A former president of adidas North America, Zion oversaw the business in the U.S and Canada and was responsible for driving the vision and culture.
Zion’s successful history with adidas spanned many years and many countries. Starting in 1998 the journey took him to Germany, Hong Kong, South Korea and the US with role progressions from Product Manager to president of adidas North America.
During his time Zion led the North American team to deliver record results, more than doubling revenues to 6BLN USD and posting record profitability.
Alongside his role at Jamie Kay, Zion is non-executive director of KMD Brands and US company, Cosmo.
Zion is an avid sports fan. He competed in the IAAF World Junior Championships and the Commonwealth Games and is a former New Zealand record holder for 400-metre hurdles. Born and raised in New Zealand, Zion is one of 10 - he has six sisters and three brothers. Zion has two kids and lives in between Auckland and Christchurch.
Summit Presentation:
People First, Results Follow: Building Foundations for Sustainable Growth
Strong results are built on solid foundations. Zion shares leadership lessons from a journey that began in New Zealand and reached the global stage. Drawing on experience leading teams through growth, change and pressure, Zion explores what it means to put people first when it matters most. This session offers ideas you can apply on the farm, in your business, and in your community to build teams and results that last.




