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Greenstock is a standalone, integrated multi-channel beef, pork, and lamb business within Woolworths Group, consolidating livestock procurement, primary and secondary processing, planning, and channel management.

Greenstock combines deep industry expertise with advanced analytics to deliver high-quality and sustainable red meat to Woolworths’ existing and new sales channels in Retail, Foodservices, and International. Greenstock focuses on responsible livestock sourcing, animal welfare, sustainability, quality, and fresh thinking for their multi-species supply chain and promotes responsible production to benefit people, communities, and the planet.

The Managing Director of Greenstock is Anna Speer. Anna has extensive experience in the meat industry having previously been the Chief Operating Officer at the Australian Agricultural Company where she reshaped and optimised the supply chain, implemented the company’s first sustainability strategy, and led the team to strong growth through several challenging seasons and difficult trading periods.

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